“How can we possibly have so many clothes, but yet so little to wear?”

We prefer buying a new item for every occasion but feel guilty afterwards. We wear 20% of our closet 80% of the time. There is an imbalance between the number of resources we use and the amount we have. ‘Paradox of Fashion’ shines a light on our conflicting fashion choices through clear visualizations. It reflects on being a fashion lover and a consumer.

PARADOX OF FASHION provides a visual reflection on what impact clothing (purchases) have on the world.